top of page
The Felice Agency.®
![](https://static.wixstatic.com/media/a30f32_8b79be5f436f42e5a28cde4fb15343be~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/a30f32_8b79be5f436f42e5a28cde4fb15343be~mv2.webp)
![The Gift of Marketing](https://static.wixstatic.com/media/a30f32_8b79be5f436f42e5a28cde4fb15343be~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/a30f32_8b79be5f436f42e5a28cde4fb15343be~mv2.webp)
Dec 18, 20242 min read
The Gift of Marketing
The holiday season is a time for giving, connection, and reflection.
![Dear Gen X, We See You. Love, Millennial & Gen Z Marketers](https://static.wixstatic.com/media/a30f32_51f83ba5bf0b413cae8da007ff4fac3b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/a30f32_51f83ba5bf0b413cae8da007ff4fac3b~mv2.webp)
Sep 10, 20244 min read
Dear Gen X, We See You. Love, Millennial & Gen Z Marketers
For years, marketers seemed to overlook Generation X—until now. Gen X is shaped by a blend of cynicism, independence, and resourcefulness.
![](https://static.wixstatic.com/media/ed44a3_62d97fd63dd5479484a00109fbd5a457~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_62d97fd63dd5479484a00109fbd5a457~mv2.webp)
![Subway Takes Customers to the Skies in New Campaign](https://static.wixstatic.com/media/ed44a3_62d97fd63dd5479484a00109fbd5a457~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_62d97fd63dd5479484a00109fbd5a457~mv2.webp)
Oct 25, 20232 min read
Subway Takes Customers to the Skies in New Campaign
This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...
![](https://static.wixstatic.com/media/ed44a3_5956a5dad1d64bb8b7289aae46b8ca40f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_5956a5dad1d64bb8b7289aae46b8ca40f000.webp)
![Empowering Small Businesses: Essential Branding Tools for Beginners](https://static.wixstatic.com/media/ed44a3_5956a5dad1d64bb8b7289aae46b8ca40f000.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_5956a5dad1d64bb8b7289aae46b8ca40f000.webp)
Oct 23, 20231 min read
Empowering Small Businesses: Essential Branding Tools for Beginners
We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect....
![](https://static.wixstatic.com/media/ed44a3_608b9eabdc594920a87edffe118c4194~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_608b9eabdc594920a87edffe118c4194~mv2.webp)
![How Rebranding a Company Can Lead to a Long-Term Growth](https://static.wixstatic.com/media/ed44a3_608b9eabdc594920a87edffe118c4194~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_608b9eabdc594920a87edffe118c4194~mv2.webp)
Aug 25, 202211 min read
How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
![](https://static.wixstatic.com/media/ed44a3_158d1290c95d44af838a3ce637cacab4~mv2.jpeg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_158d1290c95d44af838a3ce637cacab4~mv2.webp)
![Rebranding? There's a process for that.](https://static.wixstatic.com/media/ed44a3_158d1290c95d44af838a3ce637cacab4~mv2.jpeg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_158d1290c95d44af838a3ce637cacab4~mv2.webp)
Aug 23, 20228 min read
Rebranding? There's a process for that.
Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...
![](https://static.wixstatic.com/media/ed44a3_c3d29edb0e234dafbbf231596ce14282~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_c3d29edb0e234dafbbf231596ce14282~mv2.webp)
![Carey Pena's Next Chapter](https://static.wixstatic.com/media/ed44a3_c3d29edb0e234dafbbf231596ce14282~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_c3d29edb0e234dafbbf231596ce14282~mv2.webp)
Aug 19, 20221 min read
Carey Pena's Next Chapter
We are so fortunate to work with some amazing people. Carey Pena and Tony go back more than 15 years telling stories together and now we...
![](https://i.ytimg.com/vi/5std3gJ2GHo/maxresdefault.jpg)
![The Elephant in the Room Podcast Sneak Peek-Jenny Poon](https://i.ytimg.com/vi/5std3gJ2GHo/maxresdefault.jpg)
Apr 28, 20221 min read
The Elephant in the Room Podcast Sneak Peek-Jenny Poon
The age-old adage, "The world is owned by those who show up." could not be more accurate to describe the next guest on our show,...
![](https://static.wixstatic.com/media/ed44a3_52aca0372b7a4c3ab8c5864a006ba07b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_52aca0372b7a4c3ab8c5864a006ba07b~mv2.webp)
![Author Chris LaPrath's Book Re-Released on Amazon](https://static.wixstatic.com/media/ed44a3_52aca0372b7a4c3ab8c5864a006ba07b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_52aca0372b7a4c3ab8c5864a006ba07b~mv2.webp)
Feb 18, 20221 min read
Author Chris LaPrath's Book Re-Released on Amazon
We are delighted to announce that our author Christopher LaPrath's book Trestle Creek, Things the Dead Fear has been re-released with a...
![](https://static.wixstatic.com/media/ed44a3_703f939e69954e208d7af1f06de0ebf3~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_703f939e69954e208d7af1f06de0ebf3~mv2.webp)
![Felice Agency named to top Branding Agencies in Phoenix](https://static.wixstatic.com/media/ed44a3_703f939e69954e208d7af1f06de0ebf3~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_703f939e69954e208d7af1f06de0ebf3~mv2.webp)
Feb 19, 20212 min read
Felice Agency named to top Branding Agencies in Phoenix
The Felice Agency has been recognized among the 25 Best Branding Agencies In Phoenix in 2021 by DesignRush Marketplace. DesignRush is a...
![](https://static.wixstatic.com/media/ed44a3_e0ab4e2b099a4d37a85e37d68c37355f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_e0ab4e2b099a4d37a85e37d68c37355f~mv2.webp)
![Marketing Secret No. 10 A BRAND has DNA.](https://static.wixstatic.com/media/ed44a3_e0ab4e2b099a4d37a85e37d68c37355f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_e0ab4e2b099a4d37a85e37d68c37355f~mv2.webp)
Aug 5, 20202 min read
Marketing Secret No. 10 A BRAND has DNA.
How can you integrate four brands into one campaign?
![](https://static.wixstatic.com/media/ed44a3_f26badb08ac548caac2650398c8bb359~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_f26badb08ac548caac2650398c8bb359~mv2.webp)
![Marketing Secret No. 5 -- Innuendo and Storytelling](https://static.wixstatic.com/media/ed44a3_f26badb08ac548caac2650398c8bb359~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_f26badb08ac548caac2650398c8bb359~mv2.webp)
Jun 12, 20203 min read
Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
![](https://static.wixstatic.com/media/ed44a3_de8e75bba4b14f3b9b775bb1cb26eb43~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_de8e75bba4b14f3b9b775bb1cb26eb43~mv2.webp)
![Marketing Secret No. 4 - Branding 101](https://static.wixstatic.com/media/ed44a3_de8e75bba4b14f3b9b775bb1cb26eb43~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_de8e75bba4b14f3b9b775bb1cb26eb43~mv2.webp)
May 29, 20203 min read
Marketing Secret No. 4 - Branding 101
Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
![](https://static.wixstatic.com/media/ed44a3_765cf2199e1345bfa5e22f396e1ab3c2~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_765cf2199e1345bfa5e22f396e1ab3c2~mv2.webp)
![Forbes Magazine names Adopt Technologies to its list of Best Management Consulting Firms in America](https://static.wixstatic.com/media/ed44a3_765cf2199e1345bfa5e22f396e1ab3c2~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_765cf2199e1345bfa5e22f396e1ab3c2~mv2.webp)
Apr 22, 20202 min read
Forbes Magazine names Adopt Technologies to its list of Best Management Consulting Firms in America
NEWS RELEASE ADOPT TECHNOLOGIES NAMED TO FORBES MAGAZINE’S LIST OF THE BEST MANAGEMENT CONSULTING FIRMS IN AMERICA The only IT company...
![](https://static.wixstatic.com/media/ed44a3_5b45bfdccd9d4c009ebb9245c122bdcb~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_5b45bfdccd9d4c009ebb9245c122bdcb~mv2.webp)
![Kelly Walsh Consulting Brand Development](https://static.wixstatic.com/media/ed44a3_5b45bfdccd9d4c009ebb9245c122bdcb~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_5b45bfdccd9d4c009ebb9245c122bdcb~mv2.webp)
Mar 1, 20191 min read
Kelly Walsh Consulting Brand Development
We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has...
![](https://static.wixstatic.com/media/ed44a3_bacc37dc15984b19b87210f062847664~mv2_d_2414_1730_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_bacc37dc15984b19b87210f062847664~mv2_d_2414_1730_s_2.webp)
![The Elephant in the Room](https://static.wixstatic.com/media/ed44a3_bacc37dc15984b19b87210f062847664~mv2_d_2414_1730_s_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_bacc37dc15984b19b87210f062847664~mv2_d_2414_1730_s_2.webp)
Jul 25, 20181 min read
The Elephant in the Room
We are incredibly excited to announce the rebranding project for Adopt Technologies. A few times a year, Tony is hired as a CMO for a...
![](https://static.wixstatic.com/media/ed44a3_eeefb424fd7c46f1baa62cea8638fd91~mv2_d_1976_1294_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_eeefb424fd7c46f1baa62cea8638fd91~mv2_d_1976_1294_s_2.webp)
![Using fire to recruit for fire](https://static.wixstatic.com/media/ed44a3_eeefb424fd7c46f1baa62cea8638fd91~mv2_d_1976_1294_s_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_eeefb424fd7c46f1baa62cea8638fd91~mv2_d_1976_1294_s_2.webp)
Jun 26, 20181 min read
Using fire to recruit for fire
We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the...
![](https://img.youtube.com/vi/kmxCqyzwi7w/mqdefault.jpg)
![Adding Sizzle to the State Fair](https://img.youtube.com/vi/kmxCqyzwi7w/mqdefault.jpg)
Jun 19, 20182 min read
Adding Sizzle to the State Fair
When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
![](https://static.wixstatic.com/media/ed44a3_690d61eb82a946de9ad2502aee22c0f6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_690d61eb82a946de9ad2502aee22c0f6~mv2.webp)
![Let humor be your guide](https://static.wixstatic.com/media/ed44a3_690d61eb82a946de9ad2502aee22c0f6~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_690d61eb82a946de9ad2502aee22c0f6~mv2.webp)
May 1, 20181 min read
Let humor be your guide
As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
![](https://static.wixstatic.com/media/ed44a3_ccacfb992d7f468595b1aaf0b48bf0d9~mv2_d_2686_1452_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/ed44a3_ccacfb992d7f468595b1aaf0b48bf0d9~mv2_d_2686_1452_s_2.webp)
![Your What is not your Why](https://static.wixstatic.com/media/ed44a3_ccacfb992d7f468595b1aaf0b48bf0d9~mv2_d_2686_1452_s_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/ed44a3_ccacfb992d7f468595b1aaf0b48bf0d9~mv2_d_2686_1452_s_2.webp)
Apr 13, 20183 min read
Your What is not your Why
Often when I ask people what is their "why," they will tell me what they do. Or worse, they look scared and confused and have no idea how...
bottom of page