From Empathy to Empowerment—A Modern Philosophy for Branding Success
We’re not just here to market; we’re here to make an impact, trust our intuition, and empower our clients to succeed.
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The Felice Agency.®
Aug 132 min read
If Marketing is Art, Then PR is Poetry
At The Felice Agency, we believe that successful companies are built on a foundation of Art, Science, and Belief.
Oct 23, 20231 min read
Empowering Small Businesses: Essential Branding Tools for Beginners
We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect....
May 2, 20233 min read
Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
Aug 25, 202211 min read
How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
Aug 19, 20221 min read
Carey Pena's Next Chapter
We are so fortunate to work with some amazing people. Carey Pena and Tony go back more than 15 years telling stories together and now we...
Apr 28, 20221 min read
The Elephant in the Room Podcast Sneak Peek-Jenny Poon
The age-old adage, "The world is owned by those who show up." could not be more accurate to describe the next guest on our show,...
Apr 15, 20221 min read
Fulfilling Promises is Good Business
We are thrilled to bring on SKU Distribution in Chandler Arizona as our newest client. SKU is a modern fulfillment and distribution...
Feb 18, 20221 min read
Author Chris LaPrath's Book Re-Released on Amazon
We are delighted to announce that our author Christopher LaPrath's book Trestle Creek, Things the Dead Fear has been re-released with a...
Aug 26, 20211 min read
Breathtaking
This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...
Feb 19, 20212 min read
Felice Agency named to top Branding Agencies in Phoenix
The Felice Agency has been recognized among the 25 Best Branding Agencies In Phoenix in 2021 by DesignRush Marketplace. DesignRush is a...
Aug 5, 20202 min read
Marketing Secret No. 10 A BRAND has DNA.
How can you integrate four brands into one campaign?
Jun 29, 20202 min read
Marketing Secret No. 7 - Sometimes the Strategy is Simply Make it Beautiful
A look at how making something beautiful can be a strategy in an of itself.
Jun 19, 20201 min read
Marketing Secret 6 - Hot Singles
Marketing Secret - Storytelling to generate sales.
Jun 12, 20203 min read
Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
Feb 6, 20202 min read
Number One Growth Hack for Restaurants
Find out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.
Jun 26, 20181 min read
Using fire to recruit for fire
We recently competed for a public relations contract in North Carolina for the North Carolina Fire Chief's Association and the...
Jun 19, 20182 min read
Adding Sizzle to the State Fair
When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
May 1, 20181 min read
Let humor be your guide
As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
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