From Empathy to Empowerment—A Modern Philosophy for Branding Success
We’re not just here to market; we’re here to make an impact, trust our intuition, and empower our clients to succeed.
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The Felice Agency.®
Oct 25, 20232 min read
Subway Takes Customers to the Skies in New Campaign
This story was originally brought to us by the talented team at Design Rush: Subway, the renowned global sandwich chain, is taking its...
Oct 23, 20231 min read
Empowering Small Businesses: Essential Branding Tools for Beginners
We understand that as a small business owner, you're often wearing multiple hats, including that of your brand's chief architect....
Aug 21, 20231 min read
What Type of Marketing Agency Should an eCommerce Company Hire?
In the fast-paced world of eCommerce, having a solid marketing strategy is essential for driving sales, attracting new customers, and...
May 2, 20233 min read
Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
May 1, 20232 min read
The best marketing company in Phoenix. Our secret.
At the Felice Agency, we pride ourselves on being best marketing company in phoenix and branding agency in the Phoenix Metropolitan Area....
Sep 12, 20222 min read
Marketing Secret: Advertise everything you do.
Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...
Aug 25, 202211 min read
How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
Aug 23, 20228 min read
Rebranding? There's a process for that.
Recently, collaborator of the Felice Agency, DesignRush.com published an article: Rebranding Your Business: How to Rebrand a Company and...
Aug 26, 20211 min read
Breathtaking
This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...
Sep 11, 20204 min read
Everything is a Movement
An interesting thing happens when you tap into people's belief systems. They take notice.
Aug 28, 20202 min read
Marketing Secret 12. Humility in Greatness
When someone comes in contact with your advertising these are the three things on their mind, in this order:
Aug 18, 20202 min read
Marketing Secret 11: Simplicity is EVERYTHING
The purpose of advertising is to make someone FEEL something relevant about who you are.
Aug 5, 20202 min read
Marketing Secret No. 10 A BRAND has DNA.
How can you integrate four brands into one campaign?
Jun 29, 20202 min read
Marketing Secret No. 7 - Sometimes the Strategy is Simply Make it Beautiful
A look at how making something beautiful can be a strategy in an of itself.
Jun 19, 20201 min read
Marketing Secret 6 - Hot Singles
Marketing Secret - Storytelling to generate sales.
Jun 12, 20203 min read
Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
May 29, 20203 min read
Marketing Secret No. 4 - Branding 101
Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
May 1, 20181 min read
Let humor be your guide
As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
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