Dreamscapes in The Workspace: A Gen Z Perspective on Marketing
I’ve understood that Marketing, while often labeled a science, is fundamentally an art. This realization didn’t come quickly.
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The Felice Agency.®
Jun 12, 20232 min read
Ignite Your Fire Department's Recruitment & Marketing Potential
Recruiting and retaining qualified firefighters is paramount for the success and effectiveness of any fire department. In an era where...
May 2, 20233 min read
Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
Oct 3, 20223 min read
Agility PR: How to maximize influencer marketing, Tony Felice quoted.
Thank you to Agility PR for running the story in which our President, Tony Felice, is quoted about how to maximize returns on influencer...
Aug 25, 202211 min read
How Rebranding a Company Can Lead to a Long-Term Growth
One of our collaboration partners DesignRush.com recently published an article: How Rebranding a Company Can Lead to a Long-Term Growth....
Aug 26, 20211 min read
Breathtaking
This is one of the most masterful pieces of contemporary commercial art that I have seen in years. To be able to convey emotion and the...
Sep 11, 20204 min read
Everything is a Movement
An interesting thing happens when you tap into people's belief systems. They take notice.
Aug 18, 20202 min read
Marketing Secret 11: Simplicity is EVERYTHING
The purpose of advertising is to make someone FEEL something relevant about who you are.
Aug 5, 20202 min read
Marketing Secret No. 10 A BRAND has DNA.
How can you integrate four brands into one campaign?
Jun 12, 20203 min read
Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
May 29, 20203 min read
Marketing Secret No. 4 - Branding 101
Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
Apr 16, 20202 min read
Leadership during Crisis
I attended a very informative class today offered by Harvard University on leadership during a crisis (in particular COVID-19) and a...
Feb 6, 20202 min read
Number One Growth Hack for Restaurants
Find out the number one growth hack for restaurants from Tony Felice garnered from 35 years of experience growing restaurants.
Mar 1, 20191 min read
Kelly Walsh Consulting Brand Development
We are thrilled to launch the new Kelly Walsh Consulting Brand and New Website. Tony and Kelly have been friends for decades. Kelly has...
Jun 19, 20182 min read
Adding Sizzle to the State Fair
When we were hired by the Arizona State Fair to first measure public perception and then shift it to create a more positive image for the ic
May 1, 20181 min read
Let humor be your guide
As the owner of the agency I don't get to design as often as I like, but when I do I sure have fun. Take for example this restaurant. It...
Apr 13, 20183 min read
Your What is not your Why
Often when I ask people what is their "why," they will tell me what they do. Or worse, they look scared and confused and have no idea how...
Apr 12, 20181 min read
Real Estate Marketing - It's your why
On April 12, Tony will speak to more than a hundred real estate professionals about real estate marketing. Do you want to know the...
Mar 22, 20181 min read
Something to munch on.
We recently updated our website to describe the ways we can create together. After 10 years in business we've learned a lot about what...
Nov 28, 20173 min read
One Kink that Won't be Massaged Out Anytime Soon
Thanks Phoenix Business Journal and @haley ringle for reaching out to me for comment about the Massage Envy Crisis. My esteemed...
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