What KPIs should you be tracking for your business?
Authored by Tony Felice of the Felice Agency - www.feliceagency.com Understanding Marketing KPIs: A Roadmap to Success In today's dynamic...
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The Felice Agency.®
May 2, 20233 min read
Brand Building vs. Performance Marketing: Understanding the Differences
Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...
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Old Macdonald had a farm. Ai Ai Ohhh. Is it right for you?
There's a lot of talk these days about Ai and ChatGPT and their wide applications for marketing. While Ai has been beneficial in many...
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Marketing Secret: Advertise everything you do.
Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...
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Agency Toolkit Podcast with Julia McLaughlin
On today's show, Tony sits down with host Julia McLaughlin on the Agency Tool Kit Podcast to talk about his experience in Agency life and...
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Quickly Add Video Marketing To Your Business
In this video Patrick who runs our inhouse film production studio Fuller Story at the Felice Agency talks about how to add video to your...
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Marketing Secret 12. Humility in Greatness
When someone comes in contact with your advertising these are the three things on their mind, in this order:
Aug 18, 20202 min read
Marketing Secret 11: Simplicity is EVERYTHING
The purpose of advertising is to make someone FEEL something relevant about who you are.
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Marketing Secret No. 7 - Sometimes the Strategy is Simply Make it Beautiful
A look at how making something beautiful can be a strategy in an of itself.
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Marketing Secret 6 - Hot Singles
Marketing Secret - Storytelling to generate sales.
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Marketing Secret No. 5 -- Innuendo and Storytelling
The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp
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Marketing Secret No. 4 - Branding 101
Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol
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