#marketingsecrets

Aug 23, 20233 min read

What KPIs should you be tracking for your business?

Authored by Tony Felice of the Felice Agency - www.feliceagency.com Understanding Marketing KPIs: A Roadmap to Success In today's dynamic...

May 2, 20233 min read

Brand Building vs. Performance Marketing As a business owner, you may have heard the terms "brand building" and "performance marketing"...

Mar 20, 20234 min read

There's a lot of talk these days about Ai and ChatGPT and their wide applications for marketing. While Ai has been beneficial in many...

Sep 12, 20222 min read

Every discrete component of your communication program has the right to be special. --Tony Felice Here, a simple white paper has been...

Mar 31, 20221 min read

On today's show, Tony sits down with host Julia McLaughlin on the Agency Tool Kit Podcast to talk about his experience in Agency life and...

Nov 2, 20211 min read

In this video Patrick who runs our inhouse film production studio Fuller Story at the Felice Agency talks about how to add video to your...

Aug 28, 20202 min read

When someone comes in contact with your advertising these are the three things on their mind, in this order:

Aug 18, 20202 min read

The purpose of advertising is to make someone FEEL something relevant about who you are.

Jun 29, 20202 min read

A look at how making something beautiful can be a strategy in an of itself.

Jun 19, 20201 min read

Marketing Secret - Storytelling to generate sales.

Jun 12, 20203 min read

The more emotional we feel about a brand or a product, the less likely we are going to feel skeptical. And our skepticism needs to be stripp

May 29, 20203 min read

Your brand is intended to represent your heart, and it's intended to make you a lot of money. Why would one half-ass that? Or spend five dol