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Writer's pictureTony Felice

Recognition is a beautiful thing






When our clients are recognized for being the best, it is as rewarding for us as for them due in large part because of the collaborative nature of our work together. When they shine, we feel like we shine. Marketing is a marathon, not a sprint. Once a vision is set for a brand, it has to be executed on the ground by staff and delivered by way of compelling promises by us. That's all marketing really is, a promise for an experience. It's up to our client and their team to deliver on those promises. Standing out from the pack means being different and finding ways to leverage what you do with what others are doing so the combined total is greater than the sum of the individual parts.

We come up with big and sometimes crazy ideas that staff must execute. When they see the vision for the brand they understand these are not ideas for the sake of ideas, but there is a strategy at work here. To be recognized for that work is rewarding.

Our clients Annex Cocktail Lounge and Tourist Home All Day Cafe are recognized by the readers of the Arizona Daily Sun as being the best. Also noticed here is the Tinderbox and it's relationship to both of those brands.

Our work in re imagining the Tinderbox brand along with promotions for the Annex and collaborations with Lowell Observatory are noticed by the reporter and for that we are thankful.

These are all the categories for which our clients placed and were recognized. (Click here to view the entire edition)

Bakery 1. Tourist Home All Day Café 2. Biff's Bagels 3. Brandy's Restaurant & Bakery Bar Food 1. Lumberyard Brewing Co. 2. Annex Cocktail Lounge 3. Beaver Street Brewery Bartending Staff 1. Majestic Marketplace 2. Annex Cocktail Lounge 3. Rendezvous Burger 1. Diablo Burger 2. Mama Burger 3. Annex Cocktail Lounge New: Cocktail 1. Annex Cocktail Lounge 2. Rendezvous 3. Zane Grey Dessert 1. Coppa Café 2. Tourist Home All Day Café 3. Shift

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